And speaking of enlargements, let's talk workflow and business for a few minutes. When I agreed to be part of the winter show, I also knew I did not want to break the bank on printing and framing costs. I had to manage those costs so I could keep the print prices low enough to be attractive to passers-by. At least, I HOPE the prices will be attractive! So, how did I do this? I immediately decided that - while signed and dated - these would not be numbered prints. I also decided that I would go with a commercial retail lab for printing and wherever possible, use store-bought - but good quality - frames. I sourced a lab I had used on occasion before, and one that made available a color profile for their printers. So, my workflow:
Selection: Using Lightroom Classic CC, I went through several cullings in Grid mode, moving over my selects to their own Collection in Lightroom.
Processing: On average, every image in the collection received anywhere from 30 - 90 minutes of post-processing in Lightroom and Photoshop, over time.
Single Prints: Select and edit (basic retouching, color, exposure, etc.) in Lightroom Classic CC, open in Photoshop CC to do color profile matching and any significant retouching. Save as high quality jpeg.
Diptychs, Triptychs: Select and edit in Lightroom Classic CC, then assemble the collage in Photoshop CC. Color manage in Photoshop. Save as high quality jpeg.
: Layout and Design using Adobe Spark Post
, as 4x6 posters, save as jpeg from Spark. Do not bother with color management.
Printing: Upload files to photo lab web site for printing. Initially, I sent only a few images for testing/QA. I made sure any auto-enhancement features were disabled. When I was happy with the results, I uploaded the rest over a few days.
Signing: Sign the prints first! I made that mistake with the ONE custom framed print - a black and white Triptych of Burleigh Falls went for framing without first signing the print. Ugh! And yes, I signed the prints themselves, not the mattes. Mattes can be replaced, and if they are, your signature is lost.
Framing: With the exception of 4 prints, all photographs were framed using high-quality, store-bought frames/mattes. I went with simple black frames and white mattes for the most part, so that the image was the focus. Black frames are colour neutral, too, so I think they are a good choice when you don't know what other decor the photograph may have to complement in someone's home. And they are also quite easy to reframe if needed by the customer.