In the past, I've attended and presented at MAX and loved it. But since joining Adobe, I've not had the opportunity to return.
Until now. And I was stoked. I still am.
My boss said, "I want you to go, but you know, it's not like going as an attendee. The experience will be very different." He earnestly wanted to manage my expectations, so I that I wasn't grumpy and took him off my Christmas Card list. (BTW, I happen to have a great manager. And if you know me, you also know I don't give that kind of praise lightly.)
And he was right. It wasn't the same. Employees don't get the cool swag, and we're last pick when it comes to sitting in on sessions (and I get this - we're being paid to be there, not paying to be there). And I worked. I worked hard. Almost lost my voice, spending three days in the incredible MakeIt booth.
It was exhausting.
And I loved every minute.